Extended Reality for Everyone

Extended reality is a group of technologies that are slowly gaining ground in the world. As time passes, more and more people are understanding the usefulness of this type of technology. As a result, its use is slowly becoming mainstream as many industries are incorporating this form of technology in their daily routines.

At the moment, the extended reality business is over $300 billion worldwide. In a decade or so, the market is expected to exceed $1 trillion in value. At such a point, it is expected that more than half of the world’s population have experienced one form of extended reality technology or another.

About Extended Reality

Extended reality is not a term that describes a single form of technology. It is an expression that encompasses a group of technologies that operate within the real and virtual worlds with the help of specialized wearable devices. Now, there are three forms of extended reality technologies. These are augmented reality, mixed reality, and virtual reality. Each of these technologies makes use of the real world and virtual world in different combinations. In the future, when other forms of similar technologies are created, such tools will be classified under extended reality.

Augmented Reality

Augmented reality, as the name implies, is a type of technology that superimposes digital objects, options, and images on the physical world via wearable devices. such digital entities can include video, audio, graphics, and different forms of computer-aided visuals. The main purpose of augmented reality is to enhance the user experience within the real world.

Mixed Reality

Mixed reality is a form of extended reality that aims to bring the physical and virtual world together within one reality. It is also referred to as hybrid reality. Mixed reality requires a headset and a significant amount of power to achieve this configuration.

Virtual Reality

Virtual reality is a completely different technology that gives users a completely virtual experience. Users are exposed to entirely virtual experiences. This form of experience is achieved through the use of virtual reality headsets, headphones, and other sensors. As a result, users can access 3D computer-generated environments.

Using Extended Reality

As stated earlier, extended reality can be used within a wide range of industries. Such industries have made this technology accessible to many people. These uses can be discussed below.

Gaming and Entertainment

The gaming and entertainment sectors are amongst the very first industries to embrace the use of extended reality. These industries provide a wide range of users access to all three variations of extended reality technologies. Virtual reality is particularly prevalent in the gaming industry. Augmented reality and mixed reality are mostly used in the entertainment industry.

Healthcare

Extended reality has a very big role to play in the healthcare industry. It allows doctors to study organs in the form of 3D to simplify medical procedures.

Marketing

The marketing industry is making use of extended reality to deliver ads to audiences in different locations. While viewing sports on TV, audiences are shown different ads depending on their region.

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