TOP-7 Extended Reality Examples
Within the last few years, research into extended reality (XR) has gained significant momentum. More and more companies are spending millions of US dollars in funding for the development of this technology. As a result, tech giants, including Google, Apple, Microsoft, Sony, and many more, have sections within their organizations dedicated to the development of extended reality. XR is a confluence of three tools: mixed reality augmented reality and virtual reality. As a result, the use of XR has increased not only in the tech industry, but also in medicine, education, real estate, marketing, and many more aspects of human endeavors. Several examples of XR are in existence around the world. In no particular order, the TOP extended reality examples are listed and discussed below.
- Automobile Industry
- Gaming & Entertainment
- Marketing and Recruitment
- Product Manufacturing
- Hospitality and Museums
Many automobile manufacturers are actively involved with XR. Volvo is an example of such a company. The company uses Google Cardboard to offer the public a unique experience into its latest SUV XC90. This experience allows the general public to virtually ride within the new vehicle around a mountainous road terrain. The Volvo XR experience works well on the Google device and has set a precedence for other automobile companies.
Gaming & Entertainment
A handful of gaming companies have developed their personalized XR headsets. Sony PlayStation and Nintendo are two platforms that have developed PlayStation VR and Nintendo Switch VR glasses, respectively. These two devices, together with other handheld probes, are used to play different types of video games. Both platforms are continuously increasing the number of games that are played on their XR platforms. On the other hand, XR is also used in the film making industry. Real-time camera tracking and rendering are used to develop large virtual environments. Surveys have shown that the introduction of XR tends to improve performance and also reduces the cost of filming.
Several educational institutions are actively engaged in introducing XR into the curriculum. Many subjects or courses that require interactive sections are increasingly being delivered through XR tools. For example, geography, geology, and similar subjects are best taught using XR as students are giving access to a better learning experience.
Many medical institutions are delving into advancing research through the use of XR tools. Many user-based experiments are increasingly being developed using XR. An example of such use is currently active at King’s College in London, the United Kingdom. Clinical research for bipolar disorder is being conducted within the institution. Different strands of XR environments are created to assess patients’ reactions to create a lasting solution for those suffering from the condition.
Marketing and Recruitment
Many retail outlets are providing XR tools to their clients. It allows customers to experience 360ocontent about products they are looking to purchase. Many companies are looking at the possibility of including XR in their recruitment process. Businesses are able to simulate working environments, which gives them a better way of assessing potential new employees.
A handful of product manufacturing companies are actively using extended reality to conceive and manufacture products. It is quite easy to say that the development of extended reality technologies has made the creation of products within such industries easier and much more efficient. Now, development engineers are able to test out products within the virtual reality and augmented reality worlds before the product is created. During the conception, changes can be made to the product until it is developed as desired.
In the manufacturing process, extended reality can be used to ensure that workers are overseeing the correct assembly of products on the production line. Quick reminders, tips, and options can be displayed on wearable glasses, which can help workers to maintain the required standard during product manufacturing. Likewise, faults and abnormalities can easily be detected and highlighted by using these special wearables, which can be powered by artificial intelligence.
Hospitality and Museums
Many hotels, resorts, transportation agencies are now offering extended reality as part of the user experience for guests and travelers. Users are given access to virtual reality experiences in cases where it might be dangerous to visit certain locations at certain times. In other cases, augmented reality and mixed reality technologies are used to enhance people’s visits to certain local sites and monuments by providing guidance and side information. Likewise, the entertainment onboard moving vehicles have been equipped with extended reality technologies to improve the user experience.
Museums have also not been left behind in leveraging the capabilities of extended realities. Now, several museums provide users an online tour experience via their websites. Users are able to have incredible experiences without actually being present at a museum by seeing rare art in detail. In addition, many museums are using augmented reality and mixed reality technology to enhance in-person tours as well.
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- TOP-7 Extended Reality Examples
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- Extended Reality Technology - All You Need to Know
- Best Extended Reality Applications
- TOP-5 Most Popular Extended Reality Companies
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- Advancements of Augmented Reality in the Contemporary World
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